![]() In the simplest terms, synchronization is when licensed music is, as the name suggests, synced with a visual medium like film, television, or video games. The music industry took notice it was time to cash in. 4 on the Top 200.īy November, the album had sold more than three million units with Spotify streams up over 100%. ![]() The rap collective’s ruthlessly raw and unfiltered debut album by the same name failed to grace the Billboard Hot 100 during its 1988 debut, but after a month in theaters nearly three decades later, Straight Outta Compton peaked at No. Painting a vivid picture of Los Angeles’ inner city on the big screen, the 2015 Straight Outta Compton biopic, depicting the rise and fall of N.W.A., cemented the staying power of sync in the modern age of music consumption. The Sopranos and Journey aren’t the only example of pop culture taking an old song and giving it new life. “For them to use our song at the end of it is probably the highest compliment ever for that song.” And we haven’t had any other hit records beyond what we did in the ’80s,” Journey founding member Neal Schon told People Magazine four days after the finale aired. This phenomenon falls under an industry-wide term and licensing agreement known as sync. And by November of 2008, the song had soared to claim double-platinum status with over 2 million digital copies sold. Between the Sunday night finale and the following Tuesday, sales for “Don’t Stop Believin’” skyrocketed by 482% on iTunes.
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